International Journal of Wine Marketing: Volume 9 Issue 1

California Wine Exports to Mexico and the NAFTA

Eric N. Sims

The free trade area between the US and Canada was extended in 1994 to include Mexico. This article examines Mexico's demand for wine produced in the US. The citizens of Mexico do…

The Marketing Channels of the Texas Wine and Wine Grape Industry and Their Economic Impacts

Marc Michaud, Eduardo Segarra, Tim Dodd

This study estimates the economic impacts of the Texas wine and wine grape industry on the Texas economy by marketing channel. Survey data from the state's vineyards and wineries…

Consumer Acceptance of Synthetic Corks

Warwick Murray, Lawrence S. Lockshin

Problems with corks are a major issue in the wine industry. The key problem has been the lack of consumer acceptance of alternative closures. This research used an interview and…

South African Wine Market Survey

Peter Garrett

This is an update of the article in Number 3 of Volume 4 of the Journal in 1992. The omnipotence of KWV backed by the Afrikaans — led government shielded wine farmers to the…