International Journal of Wine Marketing: Volume 5 Issue 4


Table of contents

The Utilisation of a Central Wine Marketing Organisation in The Re‐Marketing of Austrian Wine — Post ‐ 1985

Patrick Skinner

In June 1985 an Austrian wine producer was found sweetening low‐priced wine for export to Germany, with an illegal substance, diethylene glycol. Subsequent investigation found a…

The Marketing of Champagne: The Way Forward

Markus Salolainen

Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are…

Phyllis Hands and Her Influences on the South African Wine Industry

Peter Garrett

The author outlines the recent career of Phyllis Hands, the South African born founder of the Cape Wine Academy. He shows how, since a chance association with a small vineyard in…

Developments in UK Pub Wine Sales: Responses to Growing Public Consumption of Wine

Jetske Van Westering

This paper examines publicans' response to the growing UK market in pub wine sales. It considers the findings of recent market surveys relating to wine sales across‐the‐bar, looks…

Uk Brewers: their links with hotels, consumer catering and leisure markets

Tim Knowles

This article explores the brewers links with the hotel, consumer catering and leisure markets. It identifies that whilst this trend was established in the 1960's, it has…



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited