International Journal of Wine Marketing: Volume 5 Issue 2/3


Table of contents

A Leading Personality in the South African Wine Industry

Peter Garrett

This is intended to be the first of a series studying the way in which a small number of people have had a compelling effect upon the South African Wine Industry. John Platter's…

The Effect of Price and Oak Flavor on Perceived Wine Quality

Lawrence S. Lockshin, W. Timothy Rhodus

This research compared wine quality evaluations by wine consumers and wine wholesalers for the same Chardonnay wine at three price levels and four different oak levels. Consumers…

Czechoslovakian Wine: Strategic Development for UK Export

David Jennings, Chris Wood

The article considers trends in the Czechoslovakian wine industry, the industry's home market faces a decline in per capita consumption and increasing price sensitivity. Through a…

New Initiatives in the Hungarian Wine Industry: Foreign Innovation and Investment

Jeremy Lee Williams

A new modern style of wine has emerged in Hungary which draws heavily on the wine making and wine marketing success of the so‐ called New World. Examining two very different wine…

Perestroika, Monopoly, Monopsony, and the Marketing of Moldovan Wine

Jeffrey T.J. Lamont

Moldova is one of the smallest constituent Republics of the C.I.S., with a population of just 4.3 million inhabitants. In agrifood terms however, Moldova has traditionally been…



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited