International Journal of Wine Marketing: Volume 3 Issue 1

Subject:

Table of contents

Establishing Marketing Management in Wine Companies

David Corkindale

At last it is being recognised that a proper approval to marketing management is needed in the wine industry. So far it would appear that only half‐hearted, “plug‐the‐gap”…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001538. When citing the…

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118

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001539. When citing the…

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156

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001540. When citing the…

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733

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001541. When citing the…

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701

Grapes and Wine Seminar — Prospering in the 1990s: Changing Your View of the Consumer

A.L. Spawton

Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar industry, yet research into the behaviour of the typical wine consumer is limited…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001098. When citing the…

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275

ISSN:

0954-7541

Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited