International Journal of Wine Marketing: Volume 18 Issue 2


Table of contents

Benchmarking wine tourism development: The case of the Okanagan Valley, British Columbia, Canada

Donald Getz, Graham Brown

This paper seeks to develop a framework for comparisons and benchmarking between wine tourism destinations.


Scotland's Malt Whisky Trail: Management issues in a public–private tourism marketing partnership

Andrew Martin, Geoff McBoyle

The importance of forging partnerships has become popular in tourism, and there is little empirical research investigating co‐operative marketing associations, like Scotland's…


Traditional “Zivana”: a case study of a Cypriot distillery

Evangelia K. Blery, Loukas Antoniades

The purpose of this paper is to examine the issues related to the production of “Zivana”, a traditional alcoholic beverage produced by the Cypriot company LOEL, and the marketing…


A network perspective of the port wine sector

Carlos Brito

The paper aims to develop an understanding of the port wine sector from a relational, holistic, and dynamic perspective.

Key factors of success in today's wine sector

Pierre Mora

For several years now, Bordeaux's vineyards have suffered from what would appear to be an interminable crisis. Some analysts view overproduction as the cause. Others blame the…


Improving winery survey response rates: lessons from the Australian wine industry

Carmine Sellitto

The paper aims to document a set of important success factors that need to be considered when undertaking traditional surveys within the Australian wine industry.




Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited