Table Of Contents
Wine's placebo effect: How the extrinsic cues of visual assessments mask the intrinsic quality of South African red wineDavid A. Priilaid
Through the use of both sight and blind‐based quality metrics, the purpose of this paper is to ascertain the extent to which the sighted appreciation of a wine's intrinsic…
The purpose of this paper is to present the methodology adopted and the main results achieved by an exploratory study on consumers perception of wine packaging.
This research investigated wine tourism development and marketing in southwest Michigan, a longtime viticultural, but emerging wine tourism region. The aims involved…
The purpose of this paper is to examine the changing competitive landscape in the wine industry, focusing upon how premium Napa valley producers are responding to such changes.