International Journal of Wine Marketing: Volume 18 Issue 1

The development of pub marketing in the UK

J.D. Pratten

The purpose of this paper is to look at the changing relationship between brewers and pub owners. The paper considers the acquisition of British public houses by brewers and the…

Wine's placebo effect: How the extrinsic cues of visual assessments mask the intrinsic quality of South African red wine

David A. Priilaid

Through the use of both sight and blind‐based quality metrics, the purpose of this paper is to ascertain the extent to which the sighted appreciation of a wine's intrinsic merit…

Consumers’ perception of wine packaging: a case study

Benedetto Rocchi, Gianluca Stefani

The purpose of this paper is to present the methodology adopted and the main results achieved by an exploratory study on consumers perception of wine packaging.

Wine tourism development and marketing strategies in Southwest Michigan

Astrid Wargenau, Deborah Che

This research investigated wine tourism development and marketing in southwest Michigan, a longtime viticultural, but emerging wine tourism region. The aims involved discovering…

Competitive pressures and strategic repositioning in the California premium wine industry

Ian M. Taplin

The purpose of this paper is to examine the changing competitive landscape in the wine industry, focusing upon how premium Napa valley producers are responding to such changes.

Editorial

Michael Howley