International Journal of Wine Marketing: Volume 17 Issue 2


Table of contents

Initiation of Trust and Management of Risk in On‐Line Retailing: UK On‐Line Wine Market

Sally Harridge‐March, Sarah Quinton

Managing potential customers' perception of risk is essential to successful Internet wine retailing. If on‐line providers can minimise risk thus instilling a level of trust, then…

Brand Damage Valuation: Theory and Practice

Robert Eyler

When wines are “corked”, as determined by distributors, retailers, or consumers, a winery's brand image is damaged and return on winery marketing is lost. A tainted product can…

X‐it: Gen‐X and Older Wine Drinker Comparisons in New Zealand

Art Thomas, Gary Pickering

Some wine marketing studies make reference to the importance of Generation‐X as the next wave of wine drinkers, but draw attention to a glaring fact; this next generation is…


Drink Choice: Factors Influencing the Intention to Drink Wine

Rob van Zanten

This paper explores the reasons why consumers choose wine over other alcoholic beverages, with a focus upon the beliefs held by consumers towards the behaviour of wine drinking…


The History and Development of the Turkish Wine Industry

Aysu Ozay, Ayse Akyol, M.Omer Azabagaoglu

Large parts of Turkey enjoy the right climate for viticulture. Viniculture for table grapes is an important part of the national economy. However, compared to the worldwide wine…

2004 The South African Wine Market

Peter Garrett

The wine industry's contribution to the country's gross domestic product is 16.3 billion rand. The total turnover of wine and alcoholic associated beverages amounted to 10.7…

Champagne Campaign

Ian Wilson

From the early 1900's the French champagne industry has been ruthless in its political and legal battles to protect the name of champagne whether from usurpation by foreign wine…



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited