International Journal of Wine Marketing: Volume 11 Issue 2


Table of contents

The Development of Wine Tourism in Hungary

Edith Szivas

The article examines the development of wine tourism in Hungary, with a specific interest in the recent developments. Wine tourism in Hungary is in its infancy, but recent years…

Attracting Repeat Customers to Wineries

Tim H. Dodd

Many tourism related businesses give little consideration to influencing people to make repeat visits. Wineries are no exception. Management often spends too little time and…

Marketing Icewine to Japanese Tourists in Niagara: The Case of Inniskillin Winery

Atsuko Hashimoto, David J. Telfer

Inniskillin Winery is at the forefront of an expanding wine tourism region in the Niagara Peninsula. This paper focuses on Inniskillin's efforts to adopt consumer‐led strategies…

The Malt Whisky Trail: The Tourism and Marketing Potential of the Whisky Distillery Visitor Centre

A. Martin, H.M. Haugh

The whisky industry of Scotland originates from the 15th Century when in 1494 the earliest record of distilling in Scotland was documented (www.scotch‐ Since then…


Teaching Wine Management (Wine Management Study in Higher Education in The Netherlands)

Sjoerd Gehrels

‘Wine; for some it is a delicate craft, to be fine tuned and practised until it is perfect, for others it is an art form, to be contemplated and discussed until it is understood…



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1989 – 2006

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Emerald Publishing Limited