Table of contents
Market orientation and performance: the moderating effects of product and customer differentiation
Alfred M. PelhamPoses the question is the influence of market orientation stronger in specialty markets with high levels of differences in product features and customer needs/applications…
6445
Vicarious franchisor liability: marketing and public policy implications
Fred W. Morgan, Jeffrey J. StoltmanReports that franchisors are sometimes found liable for consumer injuries resulting from faulty products that the franchisor neither designed, manufactured, inspected, nor…
1134
Linking effective listening with salesperson performance: an exploratory investigation
C. David Shepherd, Stephen B. Castleberry, Rick E. RidnourNotes that researchers and practitioners recognize that listening is a crucial basic skill on a par with reading, writing, and speaking. Although effective listening is important…
3792
Evaluation of foreign products by US international industrial buyers
Massoud M. Saghafi, Rosa PuigEvaluates the perception of US industrial purchasers of products of industrialized countries and major Latin American nations. Shows that price is the only perceived strength of…
728
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota