Table of contents - Special Issue: Favoring Fieldwork Makes Marketing More Meaningful
Guest Editors: Tobias Otterbring, Giampaolo Viglia, Laura Grazzini, Gopal Das
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment
Jyrki Isojärvi, Jaakko AsparaWhile most marketing research on organic products refers to the premium price levels of organic products, little research exists on consumers’ behavioural responses to price…
Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction
Jose Marcos Carvalho de Mesquita, Hyunju Shin, Andre Torres Urdan, Marco Tulio Campos PimentaThe intention-behavior gap that occurs when one’s actions do not align with their intentions has been the topic of interest of many researchers. However, the effects of the…
Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries
Tobias Otterbring, Peter Samuelsson, Jasenko Arsenovic, Christian T. Elbæk, Michał FolwarcznyPrevious research on salesperson-customer proximity has yielded mixed results, with some studies documenting positive proximity effects on shopping responses and others…
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface
Alexis Yim, Bradley Price, Raj Agnihotri, Annie Peng CuiThis study aims to investigate the impact of a salesperson’s babyface in his/her profile picture on the number of online reviews the salesperson receives. In addition to testing…
Can we serve both God and Money? The role of indirect appeal and its limitation
Sungjun (Steven) Park, Jin-Su Kang, Gideon D. MarkmanHarmonizing religion and economic pursuits is treacherous because mixing the two rarely resonate with consumers, often resulting consumers’ greed perceptions. This paper aims to…
Field experiments in marketing research: a systematic methodological review
Suresh Malodia, Amandeep Dhir, Muhammad Junaid Shahid Hasni, Shalini SrivastavaThe purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this study…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall