Table of contents
Toward a goal-based paradigm of contagion
TaeWoo Kim, Adam Duhachek, Kelly Herd, SunAh KimThis study aims to extend the previous research on contagion and proposes an integrative paradigm in which consumer goals and contagion recipient factors are identified as the key…
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers
Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior, Josep Rialp-CriadoThis study aims to ask whether the funding behaviour of companies is different during a recession. Specifically, the authors study whether firms fund marketing resources and…
The temperature dimension of emotions
Pascal Bruno, Valentyna Melnyk, Kyle B. MurrayThe literature to-date has focused on dimensions of emotions based on emotions’ affective state (captured by valence, arousal and dominance, PAD). However, it has ignored that…
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters
Donald C. Barnes, Mark J. Pelletier, Joel E. Collier, Sharon E. BeattyThe purpose of this paper is to investigate if customer delight is possible when the service encounter result may not be successful. Such a scenario is increasingly likely with…
Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data
Xiaoyi Sylvia Gao, Imran S. Currim, Sanjeev DewanThis paper aims to demonstrate how consumer clickstream data from a leading hotel search engine can be used to validate two hidden information processing stages – first eliminate…
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language
Behnam Forouhandeh, Rodney J. Clarke, Nina Louise ReynoldsThe purpose of this paper is to demonstrate the utility of systemic functional linguistics (SFL) as an underlying model to examine the similarities/differences between spoken and…
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives
Charlotte Lecuyer, Mathieu Béal, Sonia Capelli, William SabadieCo-operative managers must invest appropriately to strengthen member relationships, such as by initiating corporate social responsibility (CSR) actions or providing members with…
Marketing in a crisis: lessons from the “COVID election” in New Zealand
Edward Elder, Jennifer Lees-Marshment, Neil Thomas BendleThis paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General…
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms
Dong Hoo Kim, So Young Lee, Yoon Hi Sung, Nam-Hyun UmThis paper aims to examine the differential effects of the type of gift (material vs experiential) offered on Snapchat and Instagram (Study 1) and how the impacts of gift type and…
Packaging-integrated-products: capturing new opportunities in the front end of product development
Chris Simms, Paul TrottThe purpose of this paper is to examine how firms manage the front end of new product development projects where packaging forms a core part of the product itself. Within the…
Cultural antecedents and consequences of luxury brand personalities
George Balabanis, Aleksandra KarpovaThis paper aims to examine whether brands derive their personalities from their culture of origin, the stereotypes about their cultures of their origin or the cultures of their…
Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement
Peiyu Pai, Hsien-Tung Tsai, Jun-Yu ZhongThis study aims to explore how information technology (IT) companies that provide professional information systems/IT solutions to business clients can enhance employees’ service…
Energy efficiency of consideration sets and choices: the impact of label format
Millie Elsen, Jorna LeenheerThis research examines how the design of the online energy label can be improved to stimulate consumer choice of energy-efficient household products in Web stores. Based on…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall