Table of contents
In-store arousal and consumers’ inferences of manipulative intent in the store environment
Renaud Lunardo, Dominique Roux– The purpose of this article is to show how consumers’ inferences of manipulative intent mediate the effects of in-store arousal on pleasure and approach behavior.
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nadia Abou NaboutThis purpose of this article is to solve the problem of bidding on keywords in newly set-up search engine advertising campaigns. Advertisers setting up search engine advertising…
“Being hooked” by a brand story: a view of regulatory focus
Chien-Huang Lin, Ming-Yi ChenThe aims of this study are twofold: to explore the influence of the typicality of brand story and regulatory focus on the effectiveness of argument strength and product…
Siblings as socialization agents: Exploring the role of ‘sibship’ in the consumer socialization of children
Ben Kerrane, Shona M Bettany, Katy Kerrane– This paper explores how siblings act as agents of consumer socialisation within the dynamics of the family network.
Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market
Janine Empen, Jens-Peter Loy, Christoph WeissThis article aims to estimate the relationship between brand loyalty and price promotions on the German yoghurt market. It considers consumer loyalty to various corporate brands…
Impact of product differentiation, marketing investments and brand equity on pricing strategies: A brand level investigation
Nebojsa S. Davcik, Piyush SharmaThis paper aims to show the effect of brand equity, marketing investment and product differentiation on price in small and medium enterprises (SMEs), multinational companies…
The effect of construal level on time perceptions, confidence in judgements and future preferences
Sonia Noemi Vilches-Montero, Mark T. SpenceThis paper aims to examine how activating an abstract versus concrete construal as a retrieval cue – prior to providing estimates but after exposure to the stimulus – affects…
Consumer evaluation in new products: the perspective of situational strength
Aihwa Chang, Timmy H. TsengThis study aims to investigate the interaction between branding strategies, levels of perceived fit and consumer innovativeness on the evaluation of new products from the…
Investor sentiment, customer satisfaction and stock returns
Chi-Lu Peng, Kuan-Ling Lai, Maio-Ling Chen, An-Pin Wei– This study aims to investigate whether and how different sentiments affect the stock market’s reaction to the American Customer Satisfaction Index (ACSI) information.
Mobile coupons: what to offer, to whom, and where?
Saman Khajehzadeh, Harmen Oppewal, Dewi TojibThis paper aims to investigate the redemption of promotional offers in a mobile service context. It specifically studies how mobile coupon redemption depends on the type of…
The role of the fit construct and sponsorship portfolio size for event sponsorship success: A field study
Manfred Bruhn, Matthias HolzerThe purpose of this paper is to extend sponsorship literature by investigating the role of the fit construct and perceived sponsorship portfolio size for event sponsorship…
From store brands to store brandscapes: the emergence of a time and money saving heuristic
Alan M Collins, James Martin Cronin, Steve Burt, Richard J. GeorgeThis paper aims to investigate the role of store brands as a time- and money-saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of…
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Richard Lee, Marc MazodierThis paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the effects of sponsorships on brand affect and brand trust, using latent growth…
Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads
Jaakko Aspara, Amitav ChakravartiThis article aims to focus on product-featuring advertising targeted to stock investors – that is, ads that provide investors with impressions about the company’s products, over…
Does the factor theory of satisfaction explain political voting behaviour?
Peter Schofield, Peter ReevesThis paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall