Table of contents - Special Issue: Social marketing: social change
Guest Editors: Sally Dibb and Marylyn Carrigan
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
Sally Dibb, Marylyn Carrigan– The purpose of the editorial is to accompany this special issue on “Social marketing: social change”.
Applying an ecological model to social marketing communications
Andrew Lindridge, Susan MacAskill, Wendy Gnich, Douglas Eadie, Ingrid HolmeBy applying ecological models of health behaviour to marketing communications to achieve behaviour change, this paper aims to illustrate the importance of taking into account…
Ethical evaluation of audience segmentation in social marketing
Joshua D. Newton, Fiona J. Newton, Tahir Turk, Michael T. EwingThe ethicality of using audience segmentation in social marketing contexts has typically been framed within either a consequentialist or non-consequentialist perspective, leading…
Consumer acceptance of m-wellbeing services: a social marketing perspective
Lisa Schuster, Judy Drennan, Ian N. LingsThis study aims to employ the Model of Goal-Directed Behaviour (MGB) to examine the consumer acceptance of technology-based self-service (TBSS) for a credence service instrumental…
Is social norms marketing effective?: A case study in domestic electricity consumption
Tim Harries, Ruth Rettie, Matthew Studley, Kevin Burchell, Simon ChambersThe purpose of this paper is to present details of a large-scale experiment that evaluated the impact of communicating two types of feedback to householders regarding their…
Changing behaviour through business-nonprofit collaboration?: Consumer responses to social alliances
Marlene Vock, Willemijn van Dolen, Ans KolkThe purpose of this paper is to explore consumers' responses to social alliances, a specific type of corporate social marketing in which companies cooperate with non-profit…
The value of health and wellbeing: an empirical model of value creation in social marketing
Nadia Zainuddin, Rebekah Russell-Bennett, Josephine PreviteThe purpose of this paper is to investigate the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key…
Unlocking the potential of upstream social marketing
Ross GordonSocial marketing scholars have posited that influencing policy makers, regulators, managers and educators can help address societal problems “upstream”. Applying “upstream social…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall