Table of contents
Female Body‐shape in Print Advertisements and the Increase in Anorexia Nervosa
Michael Fay, Christopher PriceIt is widely believed that contemporary female fashion and advertisingmodels are thinner than those of the 1950s and it has been suggestedthat the use of thin models in…
8316
Successful and Unsuccessful Exporters from Developing Countries: : Some Preliminary Findings
Mallika DasPast research has identified several organizational, managerial,relationship‐related and external variables as playing a role indetermining the success or failure of a firm′s…
1964
Assessing Marketing in Small and Medium‐sized Enterprises
Peter B. FullerReports the findings of a study of marketing practice in five furnituremanufacturing firms in the north‐east region of the Irish Republic. Theresearch uses six models developed by…
3860
Competitive Reactions to Product Quality Improvements in Industrial Markets
Jos Lemmink, Hans KasperGenerally it is assumed that quality improvements are important toolsfor companies to gain a sustainable competitive advantage. The result ofproduct quality improvements depends…
2992
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall