European Journal of Marketing: Volume 26 Issue 10

Subject:

Table of contents

Rural Outshopping in Australia: The Bathurst‐Orange Region

Michael Jay Polonsky, Denise G. Jarratt

Net retail trade flow and outshopping specifically have beenexamined from a variety of different aspects. All earlier works usedsome “adjusted” income data to determine total…

Internationalization, Internalization, or a New Theory for Small, Low‐technology Multinational Enterprise?

Ho‐Fuk Lau

Results of this study confirms the contention that the theory ofinternalization is also applicable to small, low‐technology MNEs. Butmodifications are suggested when applying to…

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Prospects for Promotion of ″Wild″ Shrimp in Japan: Implications for Australian Exporters

Steve C. Williams

Since 1965 Japan has been a significant market for Australian“wild‐caught” shrimp taken from fisheries off northernAustralia. Recent developments in shrimp culture, however, have…

A Study of Price Accuracy in the New Zealand Supermarket Industry

B.R. Garland, D.E. McGuinness

The advent of optical scanning technology at supermarket checkoutshas meant the replacement of item pricing by shelf pricing and anaccompanied concern about price accuracy. An…

Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall