Table of contents
An Inquiry into Successful Exporting
Pieter J. Louter, Cok Ouwerkerk, Ben A. BakkerWhy are some companies successful in exporting, while othersrealise only modest results? A study of 165 small and medium‐sized firmsin The Netherlands was undertaken in an attempt…
2433
International Issues in the Advertising of Health‐related Products
Barbara BaudotThe advertising of processed foods and beverages, pharmaceuticals,tobacco and alcoholic beverages is highly controversial. Contentionsstem from allegations of negative impact on…
1318
Marketing Principles and Practice in the Accounting Profession: A Review
S. O′Donohoe, A. Diamantopoulos, N. PetersenThe marketing advice published in professional accounting journalsis compared with empirical research on client priorities andaccountants′ marketing practices to date. The advice…
1504
Using Information to Enhance Competitive Advantage – The Marketing Options
Paul TurnerThe view is put forward that the effective sourcing and managementof information is critical in the search for a winning businessstrategy. Such information will be secured from…
2450
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall