Table of contents
The Marketing of Services in the UK Construction Industry
L.W. Hardy, E. DaviesAnalyses issues surrounding the marketing of services in the UK construction industry. Examines the state of the UK construction industry, and its impact on the gross national…
Problems of Organising for Effective New‐Product Development
Saul SandsAnalyses the wide range of issues to be considered when launching a new product development programme. Stresses the importance of new product development in taking a successful…
Extending Product Lifetime: Prospects and Opportunities
JO M.F. BoxExamines methods to extend the product lifetime of everyday items. Stresses the importance of attempting to extend product lifetimes – e.g. as a solution to waste management and…
An Empirical Examination of Customer store Image Components In Three UK Retail Groups
D. Stewart, N. HoodExamines the competition between three chain stores – Marks & Spencer, British Home Stores and Littlewoods – in a localised area of West central Scotland. Traces the growth of…
On Becoming A Ten‐Speed Bike Owner
Kjell GrønhaugAnalyses the effects of peer pressure on a group of youngsters, using a ten‐speed bicycle as an example. Uses a survey of 12–14 year old upper middle class youngsters on the…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall