International Journal of Bank Marketing: Volume 5 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Marketing in Action
This special issue contains selected extracts from Marketing and Selling Bank Services, a learning resource from MCB University Press designed to help practising bank managers to…
1498
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami