International Journal of Bank Marketing: Volume 31 Issue 6

Corporate social responsibility in financial services: A comparison of Chinese and East Asian banks vis‐à‐vis American banks

Petra Bouvain, Chris Baumann, Erik Lundmark

This study compares the associations between Corporate Social Responsibility (CSR) and brand value in the financial services industry in East Asia and the USA.

Re‐examining and empirically validating the End User Computing Satisfaction models for satisfaction measurement in the internet banking context

Bijith Marakarkandy, Nilay Yajnik

The main focus of the study was to validate the End User Computing Satisfaction (EUCS) model in the context of internet banking and to determine the major factors which contribute…

Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking

Kim Ngoc Phan, Nabil Ghantous

Vietnamese banks have relied in the past on short‐term promotional techniques and attractive interest rates instead of developing strong brands. This research investigates how…

Exploring the factors influencing credit card spending behavior among Malaysians

Wendy Ming‐Yen Teoh, Siong‐Choy Chong, Shi Mid Yong

This paper explores factors affecting spending behavior of credit card holders in Malaysia. Specifically, variables such as demographic factors, banks’ policies, and credit card…

Asian banking research – a guest editorial

Chris Baumann, Hamin Hamin