Strapline:For the financial services sector
Table Of Contents: Volume 25 Issue 7
The traditional approach to building a corporate identity relies on a managerial advertising view and is conducted mainly by external consultancy companies. The aim of…
The aim of this paper is to investigate bank choice/selection criteria in a range of cultural and country economic scenarios. More specifically, the purpose of this study…
The purpose of this paper is to investigate consumer channel preferences and the motives that induce consumers to use a particular channel in a context of multichannel contact.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Dr Hooman Estelami