Strapline:For the financial services sector
Table Of Contents: Volume 25 Issue 1
Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e‐banking service preferencesRobert Rugimbana
The purpose of this research is to address the important question of how to attract and retain a fragmented and ecologically diverse youth segment in a rapidly changing…
The purpose of this research is to analyse how different dimensions of perceived service loyalty including price sensitivity explains the consumer defection in retail banking.
The purpose of this paper is to study the attributes that influence perceptions of customer service in the retail banking setting from a non‐customer perspective.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Dr Hooman Estelami