International Journal of Bank Marketing: Volume 21 Issue 4

Strapline:

For the financial services sector
Subject:

Table of contents

Antecedents to perceived service quality: an exploratory study in the banking industry

Spiros P. Gounaris, Vlassis Stathakopoulos, Antreas D. Athanassopoulos

Using empirical data derived from the Greek banking sector, the authors attempt to model the influence of bank‐specific (market orientation) and customer‐specific (comparison…

6484

Service quality measurement in the banking sector in South Korea

Charles Chi Cui, Barbara R. Lewis, Won Park

There have been numerous studies on measures of service quality, such as SERVQUAL and SERVPERF, in a variety of contexts, but the validity of these instruments in Asian markets is…

6615

Strategy, competition and diversification in European and Mexican banking

Bernado Bátiz‐Lazo, Douglas Wood

This article identifies whether top managers in banks’ parent companies are highly involved in the design of strategy and examines how management styles influence (or reflect…

3978

Developing retail credit infrastructure: a network perspective

Michael Shulver, Michael A. Lewis

This paper explores theoretical and practical aspects (i.e. resources allocated, activities undertaken, actors/decisions involved) of corporate “parenting” in the development of a…

1345
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami