International Marketing Review: Volume 20 Issue 5

International marketing and the Asia‐Pacific Region: Developments, opportunities, and research issues

Paul Chao, Saeed Samiee, Leslie Sai‐Chung Yip

This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia‐Pacific nations and their…

Export market‐oriented behavior and export performance: The moderating roles of competitive intensity and technological turbulence

John W. Cadogan, Charles C. Cui, Erik Kwok Yeung Li

This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our…

The relationship between strategic type and firm capabilities in Chinese firms

C. Anthony Di Benedetto, Michael Song

Proposes that firms of different Miles and Snow strategic types will have different bundles of firm‐level capabilities; that is, certain capabilities will be more important to…

A cross‐cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness

Cheol Park, Jong‐Kun Jun

This research attempted to examine differences in Internet usage, Internet innovativeness, perceived risks of Internet buying, and Internet buying behaviors between Korea and…

The effect of FDI inflows and ICT infrastructure on exporting in ASEAN/AFTA countries: A comparison with other regional blocs in emerging markets

Taewon Suh, Omar J. Khan

This paper explores the impact of both the increase in foreign direct investment inflows and the increase in information and communication technology infrastructure investments on…