Table of contents
EXPLORING STRATEGIC ASPECTS OF EXPORT MARKETING
Lyn S. Amine, S. Tamer CavusgilIntroduction In approaching the field of export marketing, the practitioner and the academic researcher face the same dilemma — a host of unanswered questions about the “best”…
JAPANESE EXPORT MARKETING: STRUCTURES, STRATEGIES, COUNTERSTRATEGIES
Johny K. Johansson, Ikujiro NonakaAgainst the success of Japanese exporting companies during the last decade, a brief but comprehensive review of the factors behind their performance is presented. Based on a…
IMPACT OF EXPORT GROWTH EXPECTATIONS ON SMALLER FIRMS
Michael R. Czinkota, Michael L. UrsicThis article reports the findings of a survey of export attitudes and behavior of small‐ and medium‐sized U.S. manufacturing firms. Companies are differentiated according to their…
EXPORT INFORMATION SOURCES — A STUDY OF THEIR USAGE AND UTILITY
Peter G.P. WaltersThis article discusses the role of information in the export development process and identifies some recent findings regarding the utilisation of export information sources…
FIRM INTERNATIONALIZATION, TRANSACTION COSTS AND STRATEGIC CHOICE
Stan ReidExport expansion is usually conceptualized as a progressive organizational commitment ultimately leading to an international enterprise. However, such deterministic export…
PRODUCT‐DEVELOPMENT PROCESSES IN THE MULTINATIONAL FIRM
Ilkka A. RonkainenA number of studies have assessed problems involved in introducing new products abroad and marketing them effectively on a global scale. This article focuses on the…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan