Strategic Direction: Volume 31 Issue 10

Evidence and leading indicators of change success

This paper discusses the important issues relating to the management of corporate change and includes an appropriate case study. It will benefit all business leaders, particularly…

Greeks grapple with responsibility: Mediterranean perspective on corporate conscience

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Improving brand equity: The role of product innovation attributes

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Branding as risk management: Learning to love the consumer and lose control

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Marketers’ five shades of green: Getting personal with strategic positioning

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Tracking the social media tourist: Key themes for hospitality in the age of Web 2.0

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Overcoming barriers to entrepreneurship: Making a difference through support

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Forward thinkers will win the organizational-strategy game: Journey demands adherence to three principles

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Sustainable sustainability: Organizational culture holds the key

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Facebook’s role in crisis response: Can social media influence the news agenda?

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

How male and female bosses learn to manage: Gender differences are important, but can also be misleading

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons