Table of contents
Organizational development: the new buzz word
Hilary RowlandReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
IBM, Procter & Gamble and Deloitte Touche are putting design at the heart of things: How looks can kill (the competition)
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Withdrawing Vioxx: important lessons in communication strategy from Merck & Co. Inc.
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Fight or flight?: Ryanair, Southwest Airlines and post‐merger US Airways and America West
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Retail heaven in a half‐pipe: How SMEs can internationalize too
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Building and managing a successful brand with the three Cs: Consistency, clarity and conformity
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
When the oil runs out: It's the service that counts
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Crisis management – easy to do badly, hard to do right: Differing experiences of Wal‐Mart, Enron and Arthur Andersen
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Realization: spotlight on Lars Thomassen
An interview with Lars Thomassen, a leading Danish advertising and communications director.
The era of openness: Open innovation is now a recognized management tool
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Seven “principles” of innovation: A lack of focus
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele