Aslib Proceedings: Volume 17 Issue 9

ASLIB CALENDAR 1965

September WED.29—FRI.1. 39th Annual Conference at University of Keele.

PUBLIC RELATIONS: HOW TO CREATE MUTUAL UNDERSTANDING BETWEEN AN INDUSTRIAL INFORMATION SERVICE AND ITS CLIENTELE

R. HINDSON

The Institute of Public Relations defines the practice of public relations as ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between…

COMMUNICATIONS

E.A. MARSH

Mr Marsh began by emphasizing the importance of establishing communications, which he defined as ‘a genuine, satisfying two‐way exchange between persons’. It is establishing a…

SELECTIONS FROM The RECENT LITERATURE

All items listed may be borrowed from the Aslib Library, except those marked, which may be consulted in the Library.