Our Future in Public Relations: A Cautionary Tale in Three Parts

Prelims

It’s Déjà Vu All Over Again

Don’t Worry, You’ve Got Skills

Bless Me Father, For I Have Spinned

Open for Business

There’s Something Happening Here and What it is Ain’t Exactly Clear

The Dawning of a “New PR”

Just the Fax and Nothing But the Fax: My First Years in PR

Nothing But a Bunch of Yahoos

Do the Right Thing

In God We Trust, All Others Pay Cash

Epilouge: The Road Ahead: A Conversation with Industry Leaders and Academics

Bibliography

Index