Leadership, Communication, and Social Influence

A Theory of Resonance, Activation, and Cultivation

Designed for leadership and communication students, scholars, and practitioners, this book offers a timely exploration into the evolution of leadership, communication, and social influence, and sheds light on how we can all become more responsible leaders, followers, and citizens.

Publication Date:

2019-09-10

Authors:

  • Brent D. Ruben
  • Ralph A. Gigliotti