Understanding Interactive Network Branding in SME Firms

Cover of Understanding Interactive Network Branding in SME Firms

Synopsis

Table of contents

(19 chapters)

Prelims

Pages 1-10
Access restricted

Introduction

Pages 1-7
Access restricted

Part I: Business Networks

Access restricted
Access restricted
Access restricted

Part II: Corporate Branding

Access restricted
Access restricted
Access restricted

Part III: Interactive Network Branding

Access restricted
Access restricted
Access restricted

Part IV: Examining Interactive Network Branding in Business Markets

Access restricted
Access restricted
Access restricted

Part V:Case Examples of Interactive Network Branding

Access restricted
Access restricted

Conclusions

Pages 145-151
Access restricted

References

Pages 153-161
Access restricted

Index

Pages 163-165
Content available
Free Access
Cover of Understanding Interactive Network Branding in SME Firms
DOI
10.1108/9781789739770
Publication date
2019-11-12
Authors
ISBN
978-1-78973-977-0
eISBN
978-1-78973-977-0