Understanding Interactive Network Branding in SME Firms

Cover of Understanding Interactive Network Branding in SME Firms
Subject:

Synopsis

Table of contents

(19 chapters)

Prelims

Pages 1-10
Content available

Part I: Business Networks

Part II: Corporate Branding

Part III: Interactive Network Branding

Part IV: Examining Interactive Network Branding in Business Markets

Part V:Case Examples of Interactive Network Branding

References

Pages 153-161
Content available

Index

Pages 163-165
Content available
Cover of Understanding Interactive Network Branding in SME Firms
DOI
10.1108/9781789739770
Publication date
2019-11-12
Authors
ISBN
978-1-78973-978-7
eISBN
978-1-78973-977-0