Understanding Interactive Network Branding in SME Firms
Subject:
Synopsis
Table of contents
(19 chapters)Prelims
Pages 1-10
Content available
Introduction
Pages 1-7
Part I: Business Networks
Part II: Corporate Branding
Part III: Interactive Network Branding
Part IV: Examining Interactive Network Branding in Business Markets
Part V:Case Examples of Interactive Network Branding
Conclusions
Pages 145-151
References
Pages 153-161
Content available
Index
Pages 163-165
Content available
- DOI
- 10.1108/9781789739770
- Publication date
- 2019-11-12
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- ISBN
- 978-1-78973-978-7
- eISBN
- 978-1-78973-977-0