- Introduction – Why Advocacy? Why Now?
- Chapter 1 What Is Advocacy and Why It Is Important?
- Chapter 2 Strategic Advocacy Management – Looking for a Managerial Model
- Chapter 3 From Philanthropy to Sustainability through CSR – What’s Next? Societal Context and Changing Role of the Companies
- Chapter 4 Connecting with the Right Audiences for a Better Impact – Imperatives of the Influencer Marketing
- Chapter 5 Defining a Conceptual Model for Advocacy Strategy Development
- Chapter 6 Shaping and (Re-)defining the Discourse: Content Marketing in Advocacy
- Chapter 7 Doing Good and Being Good or Simply Getting It Right – Corporate Crisis and Defensive Advocacy
- Chapter 8 New Frontier for Advocacy – Toward an Experience-based Model of Engagement
- Epilogue – What’s Next for Advocacy