Sociometrics and Human Relationships

Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques for social network analysis. This essential new title is key reading for students and practitioners across marketing, design, sociology, psychology and the humanities, and comes with a free academic license of Condor.

Publication Date:



  • Peter A. Gloor