To read the full version of this content please select one of the options below:

Using social media as a means of improving public confidence

Gary Copitch (People's Voice Media)
Chris Fox (Trustee of People's Voice Media, Manchester Metropolitan University)

Safer Communities

ISSN: 1757-8043

Article publication date: 28 April 2010



The ‘confidence agenda’ poses important new challenges for crime and disorder reduction partnerships in general and the police in particular. To date, the police have made only limited use of new forms of social media and where they have been used, the police have yet to realise their full potential. New approaches are suggested that would increase their effectiveness. The challenge for the police will be to find a way to embrace the spirit of the new social media in such a way that the content that is developed is convincing and feels authentic to users.



Copitch, G. and Fox, C. (2010), "Using social media as a means of improving public confidence", Safer Communities, Vol. 9 No. 2, pp. 42-48.



Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited