Citation
(2002), "Oxy-dental", Work Study, Vol. 51 No. 4. https://doi.org/10.1108/ws.2002.07951daa.004
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
Oxy-dental
Oxy-dental
I have read quite a bit recently about products from the likes of Cognos, Business Objects and SAS. They all claim to be offering "business intelligence" products. Now, I ask myself whether the honest but tough businessmen to whom I refer above became successful on the basis of deep analysis of business intelligence data. I doubt it. "Business intelligence" may even be an oxymoron – but it is certainly something invented for diligent managers rather than for entrepreneurial businessmen. Of course, it is invented by businessmen, hoping to sell into a new marketplace.