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Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
I have read quite a bit recently about products from the likes of Cognos, Business Objects and SAS. They all claim to be offering "business intelligence" products. Now, I ask myself whether the honest but tough businessmen to whom I refer above became successful on the basis of deep analysis of business intelligence data. I doubt it. "Business intelligence" may even be an oxymoron – but it is certainly something invented for diligent managers rather than for entrepreneurial businessmen. Of course, it is invented by businessmen, hoping to sell into a new marketplace.