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Upcoming conferences that may be of interest to our readers
Article Type: Upcoming conferences From: Journal of Place Management and Development, Volume 3, Issue 3
2010 – Space and Flows: An International Conference on Urban and Extraurban Studies, University of California, Los Angeles, CA, USA, 4-5 December
This conference aims to critically engage contemporary spatial, social, ideological, and political transformations in a transitional world. In a process-oriented world of movement, the global north and global south now simultaneously converge and diverge in a dialectic that shapes and transforms cities, suburbs, and rural areas. This conference addresses the nature and mapping of these forces and the dynamics that propel these changes. The conference also examines and defines the myriad of different spaces that make up our contemporary world, including urban, edgeurban, de-urban, micro-urban, greenfield, and off-the-grid.
Contact web site: www.spacesandflows.com/conference-2010/
2011 – 2nd Place Branding Conference – Branding Cities: The Search for Place Identity, Bogotá Colombia, 20-22 January
IPM is pride to announce our involvement with the 2nd Place Branding Conference, to be held in Bogotá in January 2011.
The 1st International Place Branding Conference in Berlin in 2008 brought together a variety of academics and practitioners and triggered a lively discussion that has been kept very much alive ever since. However, the mixture of theoretical/methodological approaches and practical case studies opened a vast range of unanswered issues; and with it, a vague promise of the community that we shall “meet again” to share experiences, doubts, or ideas.
There is still little consensus on the exact nature of place branding, its relations to product branding or marketing, visual branding, promotion, advertising as well as its interaction with other forms of local development. At the same time, a growing number of consultancies claim to specialise in place branding, however, they possess an arguably limited understanding of the scope of the activity. In particular, critical theorization of the issue has led us to a series of unanswered questions: How do we define a place identity which is not static or essentialist, which both respects the internal contradictions of places and yet grasps their distinctiveness? How does branding places involve local communities without imposing upon them? Is there a way of understanding place branding in the context of the interdependence of places and not always against a background of competition?
In this 2nd International Place Branding Conference we hope to get closer to developing a “common language” among the different disciplines involved. Also, the conference aims to enrich the dialogue between academics, practitioners, and city representatives who often approach very similar issues from different angles. Therefore, the conference adopts an interdisciplinary and international perspective aiming to address the theme in its full complexity.
Selected papers from this conference will feature in a special issue of the Journal of Place Management and Development
In the past ten years Bogotá has undergone radical changes and it is today one of the most vibrant cities in the world, both in terms of culture and business. But as is often the case, image takes a long time to follow reality.
The city has recently designed a place branding strategy to bridge the gap between reality and image, so placing the conference in Bogotá seemed like the natural thing to do.
For more information on the conference, please click here: www.inpolis.de/inpolis-projektdetail_35_2nd-Place-Branding-Conference_en.html