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Lobbying and litigation in telecommunications markets – reapplying Porter’s five forces

Ewan Sutherland (Policy analyst, based at LINK Centre, University of the Witwatersrand, Bramfontein, South Africa)

info

ISSN: 1463-6697

Article publication date: 5 August 2014

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Abstract

Purpose

The purpose of this paper is to consider extending the Porter “five forces” model for business strategy to encompass nonmarket actions in the telecommunications sector.

Design/methodology/approach

The Porter five forces model is reviewed in terms of a heavily regulated sector, examining each force in turn, with examples of the use by market players of lobbying and litigation to affect market outcomes.

Findings

The “five forces” model is a useful tool in analysing advocacy, lobbying and litigation by players in a heavily regulated market.

Practical implications

The extension opens the way to research in a number of areas to examine issues of structure and strategy, effectiveness in coupling market and nonmarket strategies.

Originality/value

Business strategy is infrequently analysed in the telecommunications sector and only rarely considers lobbying and litigation. This article provides a framework for such analyses and opens up new areas of research.

Keywords

Acknowledgements

Acknowledgement: Jason Whalley, Richard Feasey and Colin Blackman.

Citation

Sutherland, E. (2014), "Lobbying and litigation in telecommunications markets – reapplying Porter’s five forces", info, Vol. 16 No. 5, pp. 1-18. https://doi.org/10.1108/info-03-2014-0018

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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