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Sing if you're winning (employee morale)
Article Type: Abstracts From: Human Resource Management International Digest, Volume 16, Issue 2.
Sing if you’re winning (employee morale)
Matthews V. Personnel Today (UK), 7 August 2007, Start page: 26, No. of pages: 2
Purpose looks at what are described as some “quirky” ways to boost staff confidence and morale by offering three case study examples of companies that have found “new ways of putting smiles on faces”. Design/methodology/approach outlines the schemes adopted at John Lewis Direct (a team salsa dancing day provided by Corporate Dance), P&G (formerly Proctor & Gamble; a singing program with provider, Make Yourself), and Co-operative Financial Services (“Talking Positive”, a two-day training for the customer contact centre). Findings reports that the product manager at JL Direct found the salsa session of great value in building and improving relationships, while at P&G, participants in the singing programs reported that they felt less intimidated about speaking in public and were generally more energized and motivated at work. At CFS, it is claimed, there has been a significant knock-on effect from the training in terms of team morale, staff communication, and customer enthusiasm. Originality/value highlights the impact unusual activities can have on employees’ attitudes and behavior.ISSN: 0959-5848Reference: 36BA596
Keywords: Morale, Training, Motivation, Employee attitudes