2012 Awards for Excellence

EuroMed Journal of Business

ISSN: 1450-2194

Article publication date: 26 April 2013



(2013), "2012 Awards for Excellence", EuroMed Journal of Business, Vol. 8 No. 1. https://doi.org/10.1108/emjb.2013.34608aaa.001



Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

2012 Awards for Excellence

2012 Awards for Excellence

Article Type: Awards for Excellence From: EuroMed Journal of Business, Volume 8, Issue 1.

The following article was selected for this year's Outstanding Paper Award for

EuroMed Journal of Business

"Assessing the consumers choice of purchase channel in the tourism sector: evidence from Spain"

Alicia Izquierdo-Yusta and María Pilar Martínez-Ruiz

AbstractPurpose – The purpose of this paper is to analyse the most important economic factors that determine choice of distribution channel when booking a tourism service. The theoretical framework applied to meet this objective is agency theory, as it provides insight into the effects arising from problems such as information asymmetries and opportunism.Design/methodology/approach – The analysis of a sample composed of 805 tourists who made their reservation through either the internet or traditional channels has provided interesting conclusions, allowing different hypotheses to be contrasted using a structural equation analysis.Findings – This study has shown how the main source of uncertainty in the stages leading up to the choice of purchase channel is due to a lack of trust towards the internet. In this regard, the signals emitted by firms in order to mitigate information asymmetries contribute to generating trust towards the selected firm; however, they neither reduce the risk differential existing between channels nor the associated transaction costs. In addition, trust in the chosen firm shows that the buyer makes the reservation through the channel with the least perceived risk.Research limitations/implications – The research has underlined that the greater the differential in transaction costs between the internet and the traditional channels, the greater the propensity of buyers to make their purchases through alternative distribution channels. In addition, clients perceive greater internet transaction costs with respect to the traditional channels, a fact that may be contrasted with the purpose behind its creation.Practical implications – The differences between the information provided by economic agents and the information that is requested by the client reveal a need for greater awareness among those offering the services, in order for them to improve the way in which they target the consumer, especially in relation to the management of information flows. Furthermore, steps should be taken to improve internet security systems and undertake joint actions that are formalised and coordinated by all of the agents involved so that clients perceive internet as a secure channel. Finally, internet-related skills should be developed to allow the consumer to search for information in a more efficient way.Originality/value – The study deals with a recent line of new research. It is also performed in the context of Mediterranean countries, which represents a further important contribution, given that very few empirical studies focus on this geographical region.

This article originally appeared in Volume 6 No 1, 2011, EuroMed Journal of Business

The following articles were selected for this year's Highly Commended Award

“Voluntary web-based disclosures by Moroccan and Tunisian companies”

Jamel E. Henchiri

This article originally appeared in Volume 6 Number 2, 2011, EuroMed Journal of Business

“Assessing and measuring sales culture within commercial banks in Jordan”

Naji Deeb Mualla

This article originally appeared in Volume 6 Number 2, 2011, EuroMed Journal of Business

“Informational intermediation: a tool to assess SMEs’ ability to access financing”

Nadine Levratto and Bernard Paranque

This article originally appeared in Volume 6 Number 3, 2011, EuroMed Journal of Business

Outstanding Reviewer

Professor Peter StokesChester University, UK

Dr Hela ChebbiEDC-Paris Business School, France

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