Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
BT to develop media content platform for mobiles
BT is to develop a new digital multimedia broadcast platform to deliver real-time content to mobile phones and other hand-held devices. GWR Group plc, the UK commercial radio group, has assigned to BT its rights to its data-casting project.
GWR will make spectrum available on the Digital One DAB digital radio multiplex and make a contribution of £2.75 million to BT’s costs. In return, in due course, BT will share with GWR a proportion of the revenues derived from the content distribution platform.
The new service, to provide applications such as video clips, travel and news and sport updates, will be developed within BT Wholesale’s operation. It aims to launch during 2005, initially serving the M25 area of the south-east of England. BT Wholesale is in active discussion with handset developers, content providers and with service providers about the proposal.