To read the full version of this content please select one of the options below:

JAPAN'S ECONOMIC PRESENCE IN THE UNITED STATES YESTERDAY, TODAY, AND TOMORROW

Kamalesh Kumar (Assistant Professor of Management Department of Marketing and Management College of Business at Arkansas State University)
Robert B. Short (Candidate in the Department of Management in the College of Business Administration at the University of North Texas)

International Journal of Commerce and Management

ISSN: 1056-9219

Article publication date: 1 March 1992

Abstract

Many academic ankles and much analysis by the popular press and trade journals have focused on selected and rather narrow aspects of Japan's business moves in various markets of the U.S. It is argued in this paper that Japan's presence in the U.S. is based on a long‐range, multi‐strategy system. The paper analyzes Japan's long‐term business strategy in the U.S. by taking an evolutionary approach to the entry modes of Japanese companies in the United States. This approach focuses on how and why the entry modes shifted during the past three decades as a basis for understanding the changes in the character of Japan's economic presence in the U.S. and for anticipating future strategic shifts.

Citation

Kumar, K. and Short, R.B. (1992), "JAPAN'S ECONOMIC PRESENCE IN THE UNITED STATES YESTERDAY, TODAY, AND TOMORROW", International Journal of Commerce and Management, Vol. 2 No. 3/4, pp. 55-66. https://doi.org/10.1108/eb060311

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited