Many academic ankles and much analysis by the popular press and trade journals have focused on selected and rather narrow aspects of Japan's business moves in various markets of the U.S. It is argued in this paper that Japan's presence in the U.S. is based on a long‐range, multi‐strategy system. The paper analyzes Japan's long‐term business strategy in the U.S. by taking an evolutionary approach to the entry modes of Japanese companies in the United States. This approach focuses on how and why the entry modes shifted during the past three decades as a basis for understanding the changes in the character of Japan's economic presence in the U.S. and for anticipating future strategic shifts.
Kumar, K. and Short, R.B. (1992), "JAPAN'S ECONOMIC PRESENCE IN THE UNITED STATES YESTERDAY, TODAY, AND TOMORROW", International Journal of Commerce and Management, Vol. 2 No. 3/4, pp. 55-66. https://doi.org/10.1108/eb060311
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