Web Analysis from Clickstream to Customer
Scott Cotter
(Vice president, marketing for Visual Insights)
265
Abstract
Avoid becoming another CRM casualty by adopting an ROI‐based customer analytics strategy.
Citation
Cotter, S. (2003), "Web Analysis from Clickstream to Customer", Handbook of Business Strategy, Vol. 4 No. 1, pp. 389-394. https://doi.org/10.1108/eb060294
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited