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Strategic Planning for the Middle‐Market CEO

Alfred Jay Moran Jr. (Senior managing director of the Value Creation CEO, Value Creation, and Strategic Trans‐formation consulting practice at Kibel Green, Inc.)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 January 2003

169

Abstract

Here are six tips for avoiding common mistakes in middle‐market strategic planning.

Citation

Moran, A.J. (2003), "Strategic Planning for the Middle‐Market CEO", Handbook of Business Strategy, Vol. 4 No. 1, pp. 73-81. https://doi.org/10.1108/eb060251

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

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