Teaching Dinosaurs to Fly: The Role of the Chief E‐Commerce Officer
Reginald Foster
(American Management Systems' chief e‐commerce officer)
165
Abstract
As e‐commerce capability becomes more and more integral to business success, a new executive is stepping in to lead the way.
Citation
Foster, R. (2000), "Teaching Dinosaurs to Fly: The Role of the Chief E‐Commerce Officer", Handbook of Business Strategy, Vol. 1 No. 1, pp. 55-60. https://doi.org/10.1108/eb060205
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited