Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000588. When citing the article, please cite: Paul E. Breach, (1989), “Building the Paul Masson Brand”, European Journal of Marketing, Vol. 23 Iss: 9, pp. 27 - 30.

Citation

(1989), "Erratum", International Journal of Wine Marketing, Vol. 1 No. 2, pp. 27-30. https://doi.org/10.1108/eb060109