This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000588. When citing the article, please cite: Paul E. Breach, (1989), “Building the Paul Masson Brand”, European Journal of Marketing, Vol. 23 Iss: 9, pp. 27 - 30.
MCB UP Ltd
Copyright © 1989, MCB UP Limited