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Erratum

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 1989

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Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000588. When citing the article, please cite: Paul E. Breach, (1989), “Building the Paul Masson Brand”, European Journal of Marketing, Vol. 23 Iss: 9, pp. 27 - 30.

Citation

(1989), "Erratum", International Journal of Wine Marketing, Vol. 1 No. 2, pp. 27-30. https://doi.org/10.1108/eb060109

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited