This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000586. When citing the article, please cite: Caroline W. Rowe, (1989), “A Review of Direct Marketing and How It Can be Applied to the Wine Industry”, European Journal of Marketing, Vol. 23 Iss 9 pp. 5 - 14.
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