To read the full version of this content please select one of the options below:

Methods of tourist market research

R.A. Robinson (Director of Research, The Crowell‐Collier Publishing Company, New York (U.S.A.))

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 March 1953

Abstract

I want to express my sincere thanks to you for your courtesy in inviting me to attend this conference to discuss with you our mutual problems in travel research. Although my assignment is research methods in America, I would like first to take a few minutes to relate my remarks to the larger subject of travel in general—and especially international tourism.

Citation

Robinson, R.A. (1953), "Methods of tourist market research", The Tourist Review, Vol. 8 No. 3, pp. 89-96. https://doi.org/10.1108/eb059720

Publisher

:

MCB UP Ltd

Copyright © 1953, MCB UP Limited