The dawn of a new era?
Article publication date: 1 April 1992
Even though companies are loading themselves up with the full TQM armoury, the benefits do not always appear to match the effort. One of the main reasons for this is a reluctance by senior management to inspire and empower their first‐line managers and supervisors.
Ashton, C. (1992), "The dawn of a new era?", The TQM Magazine, Vol. 4 No. 4. https://doi.org/10.1108/eb059530
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