Freezing out the competition

Abstract

Conducting a methodical product design programme can not only reduce costs, but it can also produce new and innovative ideas. A French refrigerator manufacturer, Selnor, has been utilising this technique to good effect.

Citation

Kochan, A. (1991), "Freezing out the competition", The TQM Magazine, Vol. 3 No. 2. https://doi.org/10.1108/eb059525