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Responsible customer management

Dr Colin Coulson‐Thomas (Chairman, Adaptation Ltd)

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 February 1991

Abstract

A British Institute of Management report has revealed that most European organisations are focusing their attention on customer satisfaction. It suggests that everyone is responsible to the customer and that viewing their products/services through their customers' eyes is the way forward.

Citation

Coulson‐Thomas, C. (1991), "Responsible customer management", The TQM Magazine, Vol. 3 No. 2. https://doi.org/10.1108/eb059518

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited