Tourism research is usually based on quantitative rather than theoretical and conceptual studies. However, as a new discipline this phenomenon needs a more theoretical approach. It could help to find an interdisciplinary consensus on tourism. The authors consider service marketing as an interesting approach from an intradisciplinary perspective. They think that it could be an instrument for a better understanding of tourism.
Gallarza, M.G., Saura, I.G. and Garcí, H.C. (2000), "Le marketing des services comme approche analytique dans la recherche touristique", The Tourist Review, Vol. 55 No. 3, pp. 54-65. https://doi.org/10.1108/eb058341
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